Luna Culture Lab functions as a state-of-the-art focus group research facility with an open floor plan for participants and a private viewing room for observation.
Representatives from a company or organization can listen in to the conversations being discussed inside our focus group room as a way to better improve their products or services to their clients.
A professional moderator works closely with the company to facilitate the conversation with the participants. The focus group discussions usually last 1-2 hours and observers are able to take notes while noticing behaviors and reactions to the questions being answered.
Luna Culture Lab, a new 501c3 organization, is the place where art and research meet. It is committed to igniting conversation, inspiring creativity and investigating Phoenix culture through art and research.
The 3,000 square foot facility includes a state-of-the-art focus group room that gives a voice to Hispanic consumers on brands, products, services, current events, elected officials and issues of concern. The venue will also serves as a gallery and performance space; a valuable resource for the Phoenix community.
Complete our rental form so we can better serve you. Once the form is completed, a TMC representative will contact you to better coordinate your Focus Group experience.